The site is home to a program called JBBS which is shareware distributed to users as a "Mule" type client. The purpose of the program is to basically photocopy a BBS (Such as this one) and translate it into Japanese, so Japanese people can read it. It looks to provide a sort of "centralized repository" for BBS'es the user finds interesting. The program inserts advertisements into the webpage to provide income for the developers of JBBS.
Users configure the mule's end-client for sites they wish to read. The main server scans selected websites frequently for updates, which is why so many of your hits are coming from that site. All those dead links on the right side of the page are supposed to be categories of BBS'es for Japanese people to browse. This site, popular as it is with a select group of Ifrit players, probably does not get hit by us enough times a day to offset the constant "update scanning" the mule is doing.
You, Yarr, found what looks to be a copy of the BBS after this translation had been done in your old link. Sounds like they might be making a little cash off of the growing popularity of this site.
Although I am sure you secretly have a large 4 story high concrete vault full of gil hidden somewhere, I doubt you have a million zillion gil to give me as reward for answering this, so don't worry I won't take you literally.
That said, I am pretty damn broke after buying 5 elemental staves in the last 2 weeks so I won't be turning down charity.
