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October 30, 2006 - What's worse than 100,000 units at launch? How about 80,000? The Nikkei Keizai Shimbun morning edition reports today that due to component shortages, Sony will have only 80,000 units ready for the PS3's 11/11 Japanese launch. This cuts back by a fifth the initial launch target of 100,000.
The lack of digits in that number is even more staggering when you consider that the PS2 sold out of nearly a million units when it launched back in March of 2000.
Having lived through a few weeks of attempting to obtain a PS3 pre-order, we're not too surprised by the lowered shipping numbers. Allocations disappeared quickly at online retailers that were brave enough to start pre-order programs. The online arm of media retailer Tsutaya ran out of units in 6 minutes according to Nikkei (it felt more like 1 minute to us).
Major electronics chains like Yodobashi Camera won't be taking pre-orders, Nikkei reports, so there's only one option left: line up the day before launch. Although with fewer units to go around, we're considering getting in line starting from the week prior.
So Im thinking, should we change this to a "Sneak Preview" rather than a PS3 launch? Good lord. Sony could easily sell out if they had a few million ready at launch. Only having 80,000 at launch is going to hurt them bad, very bad. Companies are going to base what console gets what game depending on how many consoles have sold and where.
Nintendo and Microsoft are going to piss in sony's face this Chrismas.
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